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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy ; including the new 'scorpio' model of market strategy
Fifield, Paul
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2008
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1. ed.
Persistent link: https://www.econbiz.de/10003747692
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Marketing strategy : the difference between marketing and markets
Fifield, Paul
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2007
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3. ed.
Persistent link: https://www.econbiz.de/10003460756
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Marketing strategy and scenarios
Fifield, Paul
- In:
Scenarios in marketing : from vision to decision
,
(pp. 45-60)
.
2006
Persistent link: https://www.econbiz.de/10003382539
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Marketing strategy
Fifield, Paul
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1992
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1. publ.
Persistent link: https://www.econbiz.de/10013530500
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