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~person:"Figueiredo, Bernardo"
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Figueiredo, Bernardo
Tadajewski, Mark
78
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51
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Vargo, Stephen L.
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Jones, D. G. Brian
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Lusch, Robert F.
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Maclaran, Pauline
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Journal of macromarketing
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Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
; …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
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2
Critical regionalities : re-thinking regions in CCT
Chelekis, Jessica
;
Figueiredo, Bernardo
-
2015
Persistent link: https://www.econbiz.de/10011657479
Saved in:
3
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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