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~person:"Finne, Åke"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
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Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
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