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~person:"Fisk, Raymond P."
~person:"Helmig, Bernd"
~person:"Stauss, Bernd"
~subject:"Brand image"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
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