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~person:"Fitzsimons, Gavan J"
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Fitzsimons, Gavan J
Spiller, Stephen A.
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Journal of marketing research : JMR
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Tutorial - Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
Spiller, Stephen A
;
Fitzsimons, Gavan J
;
Lynch Jr, John G
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-276
Persistent link: https://www.econbiz.de/10010100765
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