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~person:"Fitzsimons, Gráinne M."
~subject:"Risiko"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Fitzsimons, Gráinne M.
Polinsky, Alan Mitchell
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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