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~person:"Flavián Blanco, Carlos"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
26
Social web
26
Consumer behaviour
20
Internet marketing
11
Online-Marketing
11
Brand image
7
Markenimage
7
Viral marketing
7
Virales Marketing
7
Brand management
5
Markenführung
5
social media
5
Beziehungsmarketing
4
COBRAs
4
Relationship marketing
4
Virtual reality
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Virtuelle Realität
4
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3
Advertising effects
2
Artificial intelligence
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Brand equity
2
Consumer brand engagement
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Flavián Blanco, Carlos
Schivinski, Bruno
Filieri, Raffaele
19
Hollebeek, Linda D.
13
Loureiro, Sandra Maria Correia
13
Dwivedi, Yogesh Kumar
12
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Füller, Johann
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Rather, Raouf Ahmad
8
Wallace, Elaine
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Stephen, Andrew T.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Arora, Taanika
6
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chen, Huan
6
Cheung, Man Lai
6
De Angelis, Matteo
6
Dessart, Laurence
6
Fernandes, Teresa
6
Hazari, Sunil
6
Kian Yeik Koay
6
Liang, Sai
6
Michaelidou, Nina
6
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Journal of business research : JBR
7
Journal of marketing communications
3
Psychology & marketing
2
Argumenta oeconomica
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
20
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
5
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
6
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
7
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
8
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
9
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
10
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
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