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~person:"Fletcher, Keith"
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Fletcher, Keith
Wright, George
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
Saved in:
2
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1004
Persistent link: https://www.econbiz.de/10008142995
Saved in:
3
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1005
Persistent link: https://www.econbiz.de/10008897120
Saved in:
4
Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector
Desai, Caroline
;
Fletcher, Keith
;
Wright, George
- In:
The service industries journal
21
(
2001
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10006272601
Saved in:
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