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~person:"Fließ, Sabine"
~person:"Friedrich, Wilhelm"
~person:"Homburg, Christian"
~person:"Rudolph, Bettina"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Brand management
Europe
Procurement
Theorie
B-to-B-Marketing
3
Business-to-business marketing
3
Deutschland
3
Theory
3
Germany
2
Kundenorientierung
2
Lieferantenmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-Business-Marketing
1
Customer integration
1
Dienstleistungsmanagement
1
Direktmarketing
1
Investitionsgüterindustrie
1
Kundengruppenmanagement
1
Kundenintegration
1
Kundenmanagement
1
Leistungsbündel
1
Machinery industry
1
Marketing management
1
Marketingmanagement
1
Maschinenbau
1
Physical distribution
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Prozesskette
1
Relationship marketing
1
Selling
1
Service management
1
Value creation
1
Verkauf
1
Vertrieb
1
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Fließ, Sabine
Friedrich, Wilhelm
Homburg, Christian
Rudolph, Bettina
Kleinaltenkamp, Michael
9
Plinke, Wulff
3
Andersson, Per
1
Backhaus, Klaus
1
Baumgarth, Carsten
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Ellis, Nick
1
Garbe, Bernd
1
Gey, Thomas
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Jacob, Frank
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Pressey, Andrew
1
Sheth, Jagdish N.
1
Strothmann, Karl-Heinz
1
Tadajewski, Mark
1
Thomas, Robert J.
1
Totzek, Dirk
1
Tscheulin, Dieter K.
1
Tunisini, Annalisa
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
1
Wind, Yoram
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Marketing
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ECONIS (ZBW)
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
3
Kundenorientierte Vertriebsorganisation im Maschinenbau : Wege zum prozessorientierten Vertrieb ; verkaufsunterstützende Organisationsformen
Friedrich, Wilhelm
;
Garbe, Bernd
-
1994
Persistent link: https://www.econbiz.de/10000892509
Saved in:
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