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~person:"Flores, Arturo A."
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Baseline prediction
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Flores, Arturo A.
Milberg, Sandra J.
23
Sinn, Francisca
14
Milberg, Sandra
12
Cuneo, Andres
8
Goodstein, Ronald Charles
5
Celedon, Paulina
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Epstein, Leonardo D.
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Lawson, Robert
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Park, C. Whan
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Burke, Sandra J.
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Goodstein, Ronald C.
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McCarthy, Michael S.
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Langlois, Catherine
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A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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