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~person:"Florin, Juan M."
~subject:"Großbritannien"
~subject:"Unternehmensgründung"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Florin, Juan M.
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European journal of marketing : EJM
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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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