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~person:"Flynn, Barbara Bechler"
~person:"Grunwald, Guido"
~person:"Reinganum, Jennifer F."
~subject:"Corporate reputation"
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Der Einfluss von Kompensationsankündigungen auf die Anbieterreputation in Produktkrisen
Grunwald, Guido
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2008
Persistent link: https://www.econbiz.de/10003673669
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Die Bedeutung von Kaufgewährleistungsansprüchen für das Reklamationsverhalten von Konsumenten und die Reputation des Produzenten: verhaltenspsychologische Erklärungsansätze und emp...
Standop, Dirk
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Grunwald, Guido
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2008
Persistent link: https://www.econbiz.de/10003673690
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