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~person:"Flynn, Barbara Bechler"
~person:"Grunwald, Guido"
~person:"Reinganum, Jennifer F."
~subject:"Crisis management"
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Kommunikationsstrategien bei Produktkrisen und Rückrufsituationen
Standop, Dirk
;
Grunwald, Guido
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 227-248)
.
2009
Persistent link: https://www.econbiz.de/10014562150
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Die Bewältigung von Produktkrisen und Rückrufsituationen : Offensive vs. Defensive Kommunikationsstrategien
Standop, Dirk
;
Grunwald, Guido
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2007
Persistent link: https://www.econbiz.de/10003611066
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