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~person:"Fong, Cher Min"
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advanced emerging market
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home country bias
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local embeddedness
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local product superiority
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product ethnicity
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Fong, Cher Min
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The antecedents and consequences of local product-ethnicity perception : a study of an Asian advanced emerging market
Fong, Cher Min
;
Chang, Hsing-Hua Stella
;
Wang, Hui-Wen
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 62-78
Persistent link: https://www.econbiz.de/10012660729
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