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~person:"Fonseca, Beatriz"
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Fonseca, Beatriz
Lieven, Theo
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The journal of brand management : an international journal
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Brand logo and
brand
gender
: examining the effects of natural logo designs and color on
brand
gender
perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
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