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~person:"Fonseca, Marcelo J."
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How established organizations combine logics to reconfigure resources and adapt to marketization : a case study of Brazilian religious schools
Dolbec, Pierre-Yann
;
Castilhos, Rodrigo B.
;
Fonseca, …
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10012801837
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