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Fornell, Claes
Mizik, Natalie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes
;
Mithas, Sunil
;
Morgeson, Forrest V., III.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
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2
Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 836-845
Persistent link: https://www.econbiz.de/10003921733
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