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~person:"Foroudi, Mohammad Mahdi"
~person:"Gouran, Dennis S."
~subject:"Firmenimage"
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Firmenimage
Beziehungsmarketing
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Foroudi, Mohammad Mahdi
Gouran, Dennis S.
Balmer, John M. T.
5
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He, Hongwei
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Melewar, T. C.
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European journal of marketing : EJM
2
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ECONIS (ZBW)
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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