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~person:"Foroudi, Pantea"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Brand image
3
Brand management
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate reputation
3
Firmenimage
3
Markenführung
3
Markenimage
3
Advertising credibility
2
Advertising effects
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Brand credibility
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Celebrity trust
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Confidence
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Consumer behaviour
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Corporate credibility
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Credibility
2
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Konsumentenverhalten
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Reputation
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Vertrauen
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Werbewirkung
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Werbung
2
Advertising image
1
Affective trust
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Attitude towards brand
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Attitude towards corporation
1
Brand reputation
1
Celebrity negative publicity
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Cognition
1
Cognitive and affective dimensions
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Cognitive trust
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Corporate image
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Kognition
1
Moderators
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Public opinion
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Public relations
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Foroudi, Pantea
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Fan, Fei
3
Garthwaite, Craig L.
3
Roy, Subhadip
3
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2
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Meng, Juan
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Pan, Po-Lin
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Plank, Kevin
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Rice, Dan Hamilton
2
Runyan, Rodney C.
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Schaaf, Daniela
2
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Singh, Ramendra Pratap
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Corporate reputation review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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