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~person:"Foster, Tim"
~person:"Lindgreen, Adam"
~subject:"Brand architecture"
~subject:"Dienstleistungssektor"
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Brand architecture
Dienstleistungssektor
Brand management
2
Internal branding
2
Interne Markenführung
2
Markenarchitektur
2
Markenführung
2
Arbeitsverhalten
1
B-to-B-Marketing
1
Business-to-business marketing
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Corporate Social Responsibility
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Corporate reputation
1
Corporate social responsibility
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
HR marketing
1
Human Resource Management
1
Internal communication
1
International marketing
1
Internationales Marketing
1
Interne Kommunikation
1
Leadership
1
Personalbeschaffung
1
Personalführung
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Personalmanagement
1
Personalmarketing
1
Recruitment
1
Service industry
1
Viral marketing
1
Virales Marketing
1
Work behaviour
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corporate branding
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corporate value
1
employer branding
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interactive marketing
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internal branding
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word-of-mouth
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Foster, Tim
Lindgreen, Adam
Vallaster, Christine
2
Abed, Fabian
1
Abeda, Fabian
1
Anisimova, Tatiana
1
Balmer, John M.T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bodderas, Mareike
1
Boukis, Achilleas
1
Böttgen, Marion
1
Büttgen, Marion
1
Cachelin, Joe͏̈l Luc
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chiba, Manoj
1
Chun, Rosa
1
Davies, Gary
1
Farshid, Mana
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Hesse, Andreas
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kleyn, Nicola
1
Maas, Peter
1
Mavondo, Felix T.
1
Melewar, T. C.
1
Morokane, Pride
1
Näppä, Anna
1
Papastathopoulos, Avraam
1
Rodríguez-Cánovas, Belén
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Schlager, Tobias
1
Schmidt, Holger J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of financial services marketing : JFSM
1
Journal of world business : JWB
1
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ECONIS (ZBW)
3
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
2
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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