Fotopoulos, Christos; Krystallis, Athanasios; Ness, Mitchell - European Association of Agricultural Economists - EAAE - 2002
The present study attempts to offer more insights into the Greek wine market with emphasis on wines produced from organically grown grapes by relating wine choice to consumers' personal value structure. With the use of a qualitative sample and applying the Means-end Chains methodology and the...