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~person:"Foxall, Gordon R."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Consumer behaviour
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Foxall, Gordon R.
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Journal of organizational behavior management
2
The service industries journal
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ECONIS (ZBW)
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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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2
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
3
Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
3/4
,
pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
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