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~person:"Fröhlich, Klaus"
~subject:"Consumer behaviour"
~subject:"Delikatesse"
~subject:"Market"
~type_genre:"Thesis"
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Geisenheimer Berichte : Veröffentlichungen der Hochschule Geisenheim
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Die Wissenspräsentation des Konsumenten in der Kaufentscheidung : eine Strukturierung und Analyse komplexer Denkprozesse beim Weinkauf mit den Mitteln der computerunterstützten Inh...
Fröhlich, Klaus
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1996
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