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Frances Luce, Mary
Escalas, Jennifer Edson
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising
Escalas, Jennifer Edson
;
Frances Luce, Mary
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 274-285
Persistent link: https://www.econbiz.de/10006645544
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