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~person:"Franses, Philip Hans"
~person:"Lannon, Judie"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenartikel"
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Franses, Philip Hans
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
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3
A master class in brand planning : the timeless works of Stephen King
King, Stephen
-
2007
Persistent link: https://www.econbiz.de/10003504089
Saved in:
4
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
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