Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006
fundraising has become increasingly
popular, resulting in large amounts of mailings sent annually (Direct Marketing
Association …
Background
Over the past decades, companies have continuously increased their use of direct
marketing, with direct mail as the … most important direct marketing activity of all (Direct
Marketing Association, 2005). One type of company that is known …