Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009
://www.econ.yale.edu/~egcenter/
CENTER DISCUSSION PAPER NO. 968
What’s Advertising Content Worth? Evidence from a
Consumer Credit Marketing Field Experiment … Credit Marketing Field Experiment
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Marianne Bertrand
Dean Karlan
Sendhil Mullainathan
Eldar Shafir
Jonathan Zinman
May 2008 … studies in marketing have shown that non-informative, persuasive content
may affect demand, there is little systematic …