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~person:"Franses, Philip Hans"
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
~subject:"Wahrnehmung"
~type_genre:"Non-commercial literature"
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Direct marketing
Wahrnehmung
Theorie
15
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7
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6
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6
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6
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Franses, Philip Hans
Tapp, Alan
Wirtz, Bernd W.
Karlan, Dean
5
Leimstoll, Uwe
4
Meffert, Heribert
4
Alioski, Adrian
3
Dahlhoff, Hans-Dieter
3
Koch, Alexander K.
3
Lasch, Rainer
3
Musiol, Gerald
3
Nafziger, Julia
3
Röder, Klaus
3
Van den Poel, Dirk
3
Bagozzi, Richard P.
2
Bauer, Hans H.
2
Belschak, Frank
2
Bertrand, Marianne
2
Diepen, Merel van
2
Donkers, Bas
2
Freund, Werner
2
García Villar, Jaume
2
Gossner, Olivier
2
Hartmann, Wesley
2
Hehn, Patrick
2
Hitziger, Walter
2
Hörstrup, Robert
2
Michelsen, Johannes
2
Mullainathan, Sendhil
2
Mønster, Dan
2
Müller, Holger
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Neuberger, Doris
2
Piersma, Nanda
2
Pülz, Michael
2
Quade, Michael
2
Schneider, Raoul
2
Shafir, Eldar
2
Spiller, Achim
2
Steenburgh, Thomas J.
2
Steiner, Jakub
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ERIM report series research in management
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ECONIS (ZBW)
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Visualizing attitudes towards service levels
Lam, Kar Yin
;
Velden, Michel van de
;
Franses, Philip Hans
-
2011
Persistent link: https://www.econbiz.de/10009356725
Saved in:
2
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
Saved in:
3
Dynamic effects of trust and cognitive social structures on information transfer relationships
Dekker, David J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658841
Saved in:
4
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
5
Evaluating direct
marketing
campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Saved in:
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