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~person:"Franses, Philip Hans"
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
~type_genre:"Book section"
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Direct marketing
Beziehungsmarketing
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Erfolgsfaktor
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Franses, Philip Hans
Tapp, Alan
Wirtz, Bernd W.
Mann, Andreas
14
Belz, Christian
5
Häusler, Eduard
5
Krafft, Manfred
5
Peters, Kay
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Spiller, Achim
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Kreutzer, Ralf T.
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Künzler, Hans-Peter
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Link, Jörg
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Schwarz, Torsten
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Bulander, Rebecca
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Dahlhoff, Hans-Dieter
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Diller, Hermann
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Hauser, William J.
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Helmke, Stefan
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Hesse, Jürgen
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Holland, Heinrich
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Kölmel, Bernhard
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Petersen, Anita
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Uebel, Matthias
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Wagner, Ralf
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Fleming, Ann Daher
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Frenzen, Heiko
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Kautonen, Teemu
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Keillor, Bruce D.
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Kindermann, Harald
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Kuhnert, Heike
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
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ECONIS (ZBW)
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Marke und Direktkommunikation
Wirtz, Bernd W.
;
Pannenbäcker, Verena
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 231-245)
.
2008
Persistent link: https://www.econbiz.de/10003694026
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2
Direktmarketing
Wirtz, Bernd W.
;
Ullrich, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 107-126)
.
2009
Persistent link: https://www.econbiz.de/10003765982
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