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~person:"Franses, Philip Hans"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Öffentlichkeitsarbeit
Theorie
9
Marketing
8
Marketing management
5
Marketingmanagement
5
Econometric model
3
Market share
3
Marktanteil
3
Ökonometrisches Modell
3
Brand
2
Markenartikel
2
Market research
2
Marktforschung
2
Probit-Modell
2
Sales-promotion
2
Advertising
1
Advertising effects
1
Aggregation
1
Computerspiel
1
Consumer behaviour
1
Decision theory
1
Dynamische Wirtschaftstheorie
1
Econometrics
1
Economic dynamics
1
Einheitswurzeltest
1
Entscheidungstheorie
1
Estimation theory
1
Forecasting model
1
Impact assessment
1
Kaufverhalten
1
Konsumentenverhalten
1
Lagermanagement
1
Markenwahl
1
Preisdifferenzierung
1
Price discrimination
1
Probit model
1
Prognoseverfahren
1
Schätztheorie
1
Schätzung
1
Statistical method
1
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Free
2
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Book / Working Paper
9
Type of publication (narrower categories)
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Fallstudie
Fallstudiensammlung
Graue Literatur
Sammelwerk
Arbeitspapier
11
Working Paper
11
Non-commercial literature
8
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Aufsatzsammlung
1
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1
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1
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Language
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English
9
Author
All
Franses, Philip Hans
Meffert, Heribert
27
Bruhn, Manfred
26
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Homburg, Christian
13
Pepels, Werner
13
Albers, Sönke
11
Wiedmann, Klaus-Peter
10
Backhaus, Klaus
9
Kleinaltenkamp, Michael
9
Fritz, Wolfgang
8
Hippner, Hajo
8
Kotler, Philip
8
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Herstatt, Cornelius
6
Melewar, T. C.
6
Meyer, Jörn-Axel
6
Tomczak, Torsten
6
Zerres, Michael P.
6
Bieger, Thomas
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Keller, Kevin Lane
5
Kirchgeorg, Manfred
5
Nufer, Gerd
5
Pilarczyk, Bogna
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Armstrong, Gary
4
Diller, Hermann
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Mattmüller, Roland
4
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Erasmus Research Institute of Management
2
Econometrisch Instituut <Rotterdam>
1
Published in...
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
ERIM report series research in management
2
Econometric Institute research papers
2
Advances in econometrics
1
Rotterdam Institute for Business Economic Studies
1
Source
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ECONIS (ZBW)
9
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1
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
2
Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
3
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
4
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
5
Econometric models in marketing
Franses, Philip Hans
(
ed.
);
Montgomery, Alan
(
ed.
)
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10001634366
Saved in:
6
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
7
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
8
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
9
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
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