Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006
DM activities in 2005. From
all direct marketing activities, direct mailings are the most important one, accounting for …
31% of total expenditures in DM. Expenditures on DM have even been growing at a
faster pace than sales (Direct Marketing … single
company, ignoring competitive activity. Thus, so far, the direct marketing literature has
focused on, and shown the …