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~person:"Frasquet Deltoro, Marta"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Beziehungsmarketing
Online retailing
8
Online-Handel
8
Consumer behaviour
7
E-commerce
7
Electronic Commerce
7
Konsumentenverhalten
7
Einzelhandel
6
Retail trade
6
Distribution channel
5
Vertriebsweg
5
Relationship marketing
4
Brand image
3
Brand management
3
Confidence
3
Internet marketing
3
Markenführung
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Markenimage
3
Online-Marketing
3
Vertrauen
3
Cross-channel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Multichannel retailing
2
Offline loyalty
2
Online loyalty
2
Brand
1
Brand attachment
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Brand trust
1
Channel adoption
1
Channel integration
1
Click-and-collect
1
Consumer motivations
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Customer inspiration
1
Customer retention
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Customer satisfaction
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EU countries
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EU-Staaten
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Aufsatz in Zeitschrift
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Frasquet Deltoro, Marta
Wirtz, Bernd W.
7
Leimstoll, Uwe
6
Schumann, Jan Hendrik
6
Smith, Alan D.
6
Kumar, Vikas
5
Park, Jungkun
5
Piller, Frank T.
5
Straker, Karla
5
Wrigley, Cara
5
Zhao, Jing
5
Alioski, Adrian
4
Bang, Nguyen
4
Chung, Namho
4
Hjort, Klas
4
Hudetz, Kai
4
Hübner, Alexander
4
Karjaluoto, Heikki
4
Konuş, Umut
4
Mangiaracina, Riccardo
4
Matos, Celso Augusto de
4
Moriuchi, Emi
4
Neslin, Scott A.
4
Netessine, Serguei
4
Ramanathan, Ramakrishnan
4
Ricard, Line
4
Singh, Jasjit
4
Sinha, Kingshuk K.
4
Teng, Nina
4
Agrebi, Meriem
3
Akturk, M. Serkan
3
Anderl, Eva
3
Angriawan, Arifin
3
Barari, Mojtaba
3
Benbasat, Izak
3
Bijmolt, Tammo H. A.
3
Brengman, Malaika
3
Brun, Isabelle
3
Bui Thanh Khoa
3
Carlson, Jamie
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International journal of retail & distribution management
2
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
3
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
4
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
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