Giustiniano, Luca; Fratocchi, Luciano - In: International Journal of Business Performance Management 4 (2002) 2/3/4, pp. 231-247
This paper aims to critically analyse the idea of global market space [1] and the generally accepted idea that internet and electronic transactions [2] can provide small and medium enterprises (SMEs) and bigger companies with the same access to global markets. This analysis is conducted in...