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~person:"Freiherr, Jessica"
~person:"Lwin, May O."
~person:"Ng, Alex Hou Hong"
~type_genre:"Aufsatz im Buch"
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Factors affecting online consumer buying behavior towards essential oils in Penang
Jia Wen Goh
;
Ng, Alex Hou Hong
- In:
Impact of globalization and advanced technologies on …
,
(pp. 279-302)
.
2021
Persistent link: https://www.econbiz.de/10012518393
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Olfaktorische Kommunikation als Instrument des Relationship Marketing : eine interdisziplinäre Diskussion
Papen, Marie-Christin
;
Runkehl, Jens
;
Freiherr, Jessica
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 127-139)
.
2020
Persistent link: https://www.econbiz.de/10012271617
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3
Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
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