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~person:"Frey, Ulrich Dirk"
~person:"Helfgen, Jennifer"
~person:"Rudolph, Thomas"
~subject:"Retail trade"
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Retail trade
Ladengeschäft
9
Marketing
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Retail outlet
9
Point of sale
5
Einzelhandel
4
Brand management
3
Consumer behaviour
3
Kaufentscheidung
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Konsumentenverhalten
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Markenführung
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Markenpolitik
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Brand
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Electronic Commerce
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Handelsmarketing
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Markenartikel
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Retail marketing
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Sales-promotion
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Werbepsychologie
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Werbesendung
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Consumer goods industry
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Frey, Ulrich Dirk
Helfgen, Jennifer
Rudolph, Thomas
Pantano, Eleonora
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Bay, Mia
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Consumer goods subscriptions : how to win in retail in the 21st Century
Bischof, Severin Friedrich
;
Rudolph, Thomas
-
2022
Persistent link: https://www.econbiz.de/10012487329
Saved in:
2
POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
Frey, Ulrich Dirk
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001439545
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