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~person:"Frey, Ulrich Dirk"
~person:"Helfgen, Jennifer"
~person:"Rudolph, Thomas"
~type_genre:"Sammelwerk"
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
Frey, Ulrich Dirk
;
Hunstiger, Gabriele
;
Dräger, Peter
-
2011
Persistent link: https://www.econbiz.de/10008759763
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POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
Frey, Ulrich Dirk
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001439545
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