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~person:"Fritz, Wolfgang"
~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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Marketing management
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Fritz, Wolfgang
Bruhn, Manfred
26
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
13
Homburg, Christian
10
Unger, Fritz
10
Backhaus, Klaus
8
Fuchs, Wolfgang
7
Tomczak, Torsten
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Berndt, Ralph
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Esch, Franz-Rudolf
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Kerin, Roger A.
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Pepels, Werner
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Hartley, Steven W.
5
Pilarczyk, Bogna
5
Rudelius, William
5
Sander, Matthias
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Scharf, Andreas
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Varadarajan, Rajan
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Winkelmann, Peter
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Ahlert, Dieter
4
Bauer, Hans H.
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Becker, Jochen
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Benkenstein, Martin
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Busch, Rainer
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Fantapié Altobelli, Claudia
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Hermanns, Arnold
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Herrmann, Andreas
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Hippner, Hajo
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Kleinaltenkamp, Michael
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Langner, Tobias
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Laroche, Michel
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Schubert, Bernd
4
Springer, Reiner
4
Swoboda, Uwe C.
4
Viswanathan, Madhu
4
Voeth, Markus
4
Wilde, Klaus D.
4
Wind, Yoram
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ECONIS (ZBW)
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Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
2
Quantitative marketing and marketing
management
: marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
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