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~person:"Frommeyer, Astrid"
~person:"Heinonen, Kristina"
~person:"Herrmann, Andreas"
~subject:"Bank marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Bank marketing
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Frommeyer, Astrid
Heinonen, Kristina
Herrmann, Andreas
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Die Bank
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Journal of financial services marketing : JFSM
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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2
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
Saved in:
3
Finanzdienstleistungen - die Präferenzen der Kunden
Herrmann, Andreas
;
Vetter, Ingrid
- In:
Die Bank
(
1999
)
5
,
pp. 336-340
Persistent link: https://www.econbiz.de/10001390516
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