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Friend or foe? : can anthropomorphizing self-tracking devices backfire on marketers and consumers?
Fronczek, Lane Peterson
;
Mende, Martin
;
Scott, Maura L.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10014336061
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