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~person:"Frow, Pennie"
~subject:"Globalisierung"
~subject:"Kundenwert"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Globalisierung
Kundenwert
Betriebliche Wertschöpfung
9
Value creation
9
Customer value
5
Beziehungsmarketing
3
Relationship marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer integration
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Value in use
2
Value proposition
2
Business network
1
Co-creation practices
1
Co-creative encounters
1
Collaboration
1
Dienstleistung
1
Dienstleistungsqualität
1
Ecosystem
1
Firm value
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
Health care system
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Inter-firm cooperation
1
Learning
1
Lieferantenmanagement
1
Market value
1
Marketing
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Marktwert
1
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Amtsdruckschrift
Article
Aufsatz in Zeitschrift
Bibliography included
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English
5
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Frow, Pennie
Gereffi, Gary
14
Ponte, Stefano
12
De Marchi, Valentina
10
Keränen, Joona
8
Wolszczak-Derlacz, Joanna
8
De Backer, Koen
7
Reddy, Ketan
7
Strange, Roger
7
Van Assche, Ari
7
Eggert, Andreas
6
Giovannetti, Giorgia
6
Kleinaltenkamp, Michael
6
Marvasi, Enrico
6
Miroudot, Sébastien
6
Petersen, Bent
6
Sasidharan, Subash
6
Ali-Yrkkö, Jyrki
5
Banga, Karishma
5
Buckley, Peter J.
5
Edvardsson, Bo
5
Gallarza, Martina G.
5
Grönroos, Christian
5
Jangam, Bhushan Praveen
5
Le Thanh Ha
5
Lee, Joonkoo
5
Madhani, Pankaj M.
5
McColl-Kennedy, Janet R.
5
Meng, Bo
5
Mudambi, Ram
5
Ngoc Thang Doan
5
Pavida Pananond
5
Payne, Adrian
5
Shamim, Amjad
5
Vries, Gaaitzen J. de
5
Aarikka-Stenroos, Leena
4
Alford, Matthew
4
Bair, Jennifer
4
Buciuni, Giulio
4
Del Prete, Davide
4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
1
Marketing theory
1
Source
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ECONIS (ZBW)
5
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1
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
2
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
3
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
4
The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
5
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
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