Edvardsson, Bo; Frow, Pennie; Jaakkola, Elina; … - In: Journal of Service Management 29 (2018) 5, pp. 932-955
Purpose: The purpose of this paper is to explore the role of context in service innovation by developing a conceptual framework that illuminates the key elements and trends in context change. Design/methodology/approach: The paper adopts a service ecosystem lens for understanding how elements...