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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Value
propositions
as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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