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~person:"Fu, Frank Q."
~person:"Konstantoulaki, Kleopatra"
~subject:"Background colour"
~type_genre:"Article in journal"
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Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
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