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~person:"Fujihira, Haruka"
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Fujihira, Haruka
Parkinson, Joy
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Segmentation in social marketing : process, methods and application
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
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(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
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