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~person:"Fujikawa, Yoshinori"
~person:"Puspa, Jofi"
~subject:"Innovation"
~type_genre:"Thesis"
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi
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2005
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Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
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Consumer attributions, mental simulation, and specific emotions : implications for multi-channel retailing and new product marketing
Fujikawa, Yoshinori
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2003
Persistent link: https://www.econbiz.de/10003564793
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