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~person:"Fujimoto, Yuka"
~person:"Karatas-Cetin, Cimen"
~subject:"Grounded Theory"
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Discovering the nexus between market orientation and open innovation : a grounded theory approach
Denktas-Sakar, Gul
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Karatas-Cetin, Cimen
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 1-42)
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2014
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