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~person:"Fung, Anthony Y. H."
~person:"Sahay, Arvind"
~person:"Smreker, Karen"
~subject:"Advertising effects"
~subject:"Artists"
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Fung, Anthony Y. H.
Sahay, Arvind
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Advertising and violence : concepts and perspectives
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International journal of Chinese culture and management : IJCCM
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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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2
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
3
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
4
Rocking gender values : Sammi Cheng's androgynous persona
Fung, Anthony Y. H.
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 235-247
Persistent link: https://www.econbiz.de/10003924589
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