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~person:"Furey, Sinead"
~person:"McLaughlin, Christopher"
~person:"Neganova, Irina"
~subject:"Brand management"
~subject:"Internationaler Markt"
~subject:"Konsumentenverhalten"
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Brand management
Internationaler Markt
Konsumentenverhalten
Confectionery
2
Consumer behaviour
2
Süßwaren
2
Brand image
1
Comparison
1
Convenience Food
1
Convenience food
1
Eating habit
1
Ernährungsverhalten
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Großbritannien
1
Healthy
1
Italien
1
Italy
1
Less Healthy
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Markenimage
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Perception
1
Retail Food Promotions
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Russia
1
Russland
1
Sales promotion
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Savoury Snack
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United Kingdom
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Furey, Sinead
McLaughlin, Christopher
Neganova, Irina
Murray, Kyle B.
2
Trudel, Remi
2
Ahmed, Zafar U.
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1
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1
McPoland, Aimee
1
Millburn, Sandra
1
Niemann, Kerstin
1
Noujaim, Ralph Gilbert
1
Oloko, Shamsey
1
Pelsmacker, Patrick de
1
Scheer, Burkhard
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Schulte Beerbühl, Margrit
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1
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1
Sikander, Arif
1
Smith, Sally
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Trehan, Gautam
1
Trevisan, Italo
1
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DBS business review : an international academic collaboration
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
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ECONIS (ZBW)
2
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
Saved in:
2
Differences in brand perceptions for chocolate brands between italian and russian consumers
Trevisan, Italo
;
Neganova, Irina
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 179-200)
.
2011
Persistent link: https://www.econbiz.de/10008842283
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