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~person:"Furey, Sinead"
~person:"Trevisan, Italo"
~person:"Zbib, Imad J."
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Süßwaren"
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Brand management
Konsumentenverhalten
Süßwaren
Confectionery
3
Consumer behaviour
3
Brand image
2
Markenimage
2
Comparison
1
Convenience Food
1
Convenience food
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Großbritannien
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Perception
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Retail Food Promotions
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Russland
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Savoury Snack
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Furey, Sinead
Trevisan, Italo
Zbib, Imad J.
Burger, Kees
2
Eriksson, Päivi
2
Hütz-Adams, Friedel
2
Melles, Annika
2
Mishra, Arul
2
Mishra, Himanshu
2
Murray, Kyle B.
2
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DBS business review : an international academic collaboration
1
EuroMed journal of business
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
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ECONIS (ZBW)
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
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2
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
3
Differences in brand perceptions for chocolate brands between italian and russian consumers
Trevisan, Italo
;
Neganova, Irina
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 179-200)
.
2011
Persistent link: https://www.econbiz.de/10008842283
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