Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2008
significantly impact demand.
This fits with a central premise of psychology— context matters— and highlights the
importance of …
Other keywords: economics of advertising, economics & psychology, behavioral
economics, cues, microfinance …
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Previous title: “What’s Psychology Worth? A Field Experiment in the Consumer Credit Market”. Primary
affiliations: University …